Search engine optimisation isn’t so much a science, as it is an art. There are no degrees in it, and no widely recognised qualifications. The thing that really makes a good SEO practitioner is practice, and experience.
If you’ve got the time and the inclination, you can do your own search engine optimisation if you really want to. But it does take time. And part of that time needs to be spent learning as much as you can about search engine optimisation.
If you’re interested in learning more about search engine optimisation, then these articles are a good place to start.
Simply select a topic from the menu on the right, and you’ll see the articles that are related to that topic. Check back often, because we’re always adding to our constantly growing store of knowledge about search engine optimisation, and all the related disciplines involved in search engine marketing, and doing business online.