It’s the SEO activity which is the probably the most outsourced as it typically doesn’t require much creativity, just time and an eye for opportunity. But link building can be a very big influencer, in terms of your ranking and how Google perceives your website in general.
Anyone who’s done any mild investigation into SEO has no doubt run into the mantra of content being king. We know that if you want quality organic SEO results, you need to load your site with quality value adding content.
Whether your Search Engine Marketing is through professional services or in-house, the strategy needs to be accountable to determine its success. In the world of SEM though, the Key Performance Indicators (KPI) can vary greatly, depending on your goals. Some popular indicators include:
Any service or activity that concerns itself specifically with the manner in which websites try to gain a greater degree of visibility, falls under the umbrella of search engine marketing (SEM). Although SEM is a part of Internet Marketing, it is such an expansive discipline on it's own that it has spawned an entire industry related to getting websites more prominence on the Search Engine Results Page (SERP)