The practices and features of search engines are constantly on the move. On this page, we track the latest news affecting search engines and, by extension, the SEO industry.
In search engine optimisation, we obviously have to base our practices on what we observe from ranking shifts and, equally importantly, from what search engines are willing to tell us. And what Google and Bing had been saying for a while, was that link signals in SEO were going to get valued less and less with time.
We seem to have a modestly good grip on effective SEO practices these days, at least a professional does. Search Engine Marketing Strategy, however, should also be focused on where search engines are going rather than just where they currently are, to maintain rankings in the long-term.
The search engine Blekko originally came out as a response to the power Google held over the market. Their complaint was that that Google wasn’t doing enough to provide fresh or spam free content, was invading web user’s privacy and was withholding too much information on their indexing methods.
The release of Google’s Penguin algorithm a few months ago represented a renewed and more sophisticated focus on linking. Not a beneficial focus though, mind you. Now, whereas a really good link profile will buy you a modest rankings boost, a link profile that seems somewhat abusive of their guidelines might just get kicked off the index completely.
Not too long ago, I wrote about the change to Google’s search page navigation. Well, they’ve decided against it afterall.
In a strong response to the recent Mocality scandal in Kenya, Google has fired the head of Kenyan operations.
Woza Online is Google’s latest South African offering, following on with other similar initiatives in various other countries.
Yesterday Google launched its latest enhancement to personalised search results, the new “Search Plus Your World” option that combines privately shared content and normal results.
In a practice that started only recently, (last month in fact), Google has begun releasing a regular update about the latest changes to their search engine.
You might have noticed recently that Google has been implementing a new visual style in their various products, and now they’ve brought it into their search interface as well.
At the beginning of this month, Google implemented the latest changes to their algorithm. And as a result, many websites have experienced a sudden and dramatic downturn in the number of visitors arriving via Google.
Google is testing the roll-out of a new version of their search engine results page, which marks the biggest change to the Google user interface in the last three years. Google has more than 270 million users every day, and they’ve explained that their new interface is designed to help people find what they’re looking for even faster and more effectively.
