It seems quite impossible that the “not provided” search terms will ever return from the dark. But now it looks like Google is pushing even harder to get users to sign in before using their search engine, making the amount of search data available out there increasingly scarce.
When Google originally envisioned SEO, it was seen as the great internet equaliser. It didn’t matter how much money you had or the size of your marketing department, you still had to create a site with quality content that seemed the most relevant to search engine users.
Anyone who’s done any mild investigation into SEO has no doubt run into the mantra of content being king. We know that if you want quality organic SEO results, you need to load your site with quality value adding content.