Search engine optimisation, or SEO, is the process of improving your rankings in search engine results for the keywords that are associated with the products or services that you provide.
We’re often asked what the benefits of SEO are, or why sites should use SEO. Below, you’ll see a short list of some of the many benefits of search engine optimisation, and the organic search engine rankings that SEO can achieve.
Get More Visitors With High Search Engine Rankings
Being on the first page of Google’s search results is a valuable position for any website.
If your site ranks first on Google for a particular keyword search, then statistics show that as many as 40% of searchers will visit your website. And depending on your industry, there could be anything between 1,000, and hundreds of thousands of searches for the keywords associated with your business.
The higher you rank in search engine results, the more visitors you’re likely to get.
The more credible your site is to search engines, the better the chance is that it will rank well. But ranking well brings its own kind of credibility too. With literally millions of websites online, being able to point to a high ranking on Google automatically makes your business more credible to potential clients.
Online credibility works both ways. The more credible search engines see your site as being, the more credible your clients will see your business as being. There’s nothing quite like being able to say that you’re number 1 on Google.
A Better Website
Sites optimised for search engines are almost always better designed, because they need to be standards compliant, keep up to date with current best practise’s, and evolve as the internet changes.
For sites to get the full benefit of search engine optimisation, a site needs to be designed with search engine optimisation in mind. That means the site needs to be built in accordance to both Google and international standards. The site structure needs to be search engine friendly, as does the navigation.
Long Term Strategy For Long Term Positioning
An effective SEO strategy is a long term strategy. Getting your site optimised for your most important keywords can be an ongoing process that never completely ends, and may take some time to generate meaningful returns.
However, once the leg-work has been done, and your site is positioned well to benefit from search engine traffic, a properly designed and optimised site should be able to maintain a stable position, with only a minimum of on-going SEO, if the campaign has been well executed.
Of course, there are no guarantees with SEO, and sometimes things can change overnight. The rules might change, or your competitors might put on a burst of effort to out-optimise you. But a well optimised site, with a solid SEO foundation, has the potential for long term gains thanks to search engine optimisation.